Health Bank One

A comprehensive redesign of Health Bank One's original app, aiming to increase user engagement and retention.

Overview

Health Bank One is a next-generation digital health platform that empowers patients by providing full control over their health data. Users can consolidate both electronic and hard copy medical records into a single, secure, mobile-accessible account.

The overarching goal of this project was to increase user engagement with Health Bank One by enhancing the app’s features and design.

The target audience we were told to design for were proactive, health-
conscious women between the ages of 40-65.

We aimed to create compelling, user-centered experiences that showcase clear and recurring value to justify continued membership.

Discovery

Survey

94 Responses
48 was the Average Age
98% Female
2% Non-binary
78% had faced at least some difficulty managing their health records
74.6% considered themselves at least somewhat of a health & wellness enthusiast
51% do not currently use any type of digital tool to assist with record/health management, BUT 35% of that portion expressed an interest in doing so

Research

Barriers to accessing medical records include...
- Excessive fees when ordering
- Confusing record request processes
- Long processing times
- Lack of compatibility between patient portals

Factors affecting understanding of medical records include...
- Level of education
- Computer literacy
- Executive function
- Patient age

Interviews

5 Interviews
42-61 Age Range

4/5 used some type of wearable health tracker
3/5 want a single app to consolidate all medical records.
4/5 say they would use an app like this daily or weekly if it consolidated records

Takeaway

The app must be efficient, non-intrusive, and provide real utility for users to want to engage with it on a daily basis.

The Problem

Medical record management can get difficult when trying to jump between different providers that use patient portals which lack compatibility for record consolidation. There is also the additional hurdle of computer and health literacy for certain demographics, specifically older individuals who may have trouble navigating a convoluted app.

How can we develop an app that helps users to easily stay on top of their health and medical records while also managing to make it simple and accessible?

Problem Statement

When health-conscious women ages 40-65 have trouble staying on top of their health and medical records, they want a simple, comprehensive, and easy to navigate tool that they can use to stay organized and track their health.

The Process

Evolution of Design

This is the evolution of the Health & Wellness page's design. The screen evolved as we wanted to reduce visual clutter and create an overview that wouldn't be too overwhelming to look at. Ultimately, we wanted to reduce visual clutter and present the most relevant information to users on all pages.

Why Redesign the Existing Brand?

The large "Bank" at the bottom may be confusing for older people, or could make it harder for them to find the app on their phone if they forget the name, etc.
Doesn't really evoke feelings of health or wellness. It could also remind viewers of a power bank since the plus sign on a circle is similar to something signifying power or a watch battery.
Corporate blue adds to the lack of warmth and compassion that a health and wellness/medical app should have.

Leaves and the use of green suggest a sense of organic health that goes hand in hand with the lifestyles of those who prioritize wellness (healthy eating, yoga, hiking, etc.)
Negative space between the leaves forms a cross (links to the Health Bank One/All Clear ID ecosystem.)

Brand Identity

For the color palette, we chose warm greens to evoke feelings of growth, health, and wellness. To compliment this, we chose some shades of blue to create a sense of serenity, reliability, and trustworthiness

For the typefaces, we chose Josefin Sans for its friendly roundness. We chose Lato since it was a clean, no-frills typeface that would be clear and legible

This is the mascot that I designed for the Care Guide in order to create a more friendly icon for users to interact with

I customized these icons to be rounder and match the app better, and to be more welcoming without sharp edges

I created some mockups to showcase how Health Bank One could use this updated branding to promote health and wellness products as well as advertise their services

Primary Features

Provider Messages

This feature gives patients the ability to chat with their healthcare provider as well as the AI care guide

Calendar

This feature allows users to manage reminders/appointments for users and their families

Health & Activity

This feature allows users to track fitness and wellness goals and sync their wearables with the app

Family Functions

This feature allows patients to manage health records for multiple family members in one location

Secondary Features

Expanded Settings

This feature allows users to customize accessibility features, set personalized notifications, and access 24/7 customer support

Logs/Trackers

This feature allows patients to track symptoms, mental health, and menstrual cycles for themselves and their family members

Cross Platform Use

This feature allows users to store, share, and access all documents as PDFs, with the added ability to share data seamlessly across platforms via QR codes

Subscription Access

This feature allows users to view and pay their monthly app subscription

Final Prototype

Access the final prototype here! Our lead designer, Sarah, did a lot of work on the prototype to make it look fantastic and function as well as it does!